Rachael George
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Branding: INDI Tailor Made Travel

INDI Tailor Made Travel Rebrand

STA Travel wanted to rebrand its Tailor Made Travel product range to align more to the youth adventure market, highlight their recent product innovations in this area and dispel myths around tailor made travel being expensive and inaccessible for young travellers. Tapping into current needs for ever more personalised and highly Instgrammable 'off-the-beaten-track' experiences, the creative team created a new INDIpendent conceptual identity, tone of voice, mini-brochure, video and animated content, all wrapped up into a fresh lookbook, which was shared and rolled out in key markets internationally.

My role: Creative team management, global campaign rollout, asset management

Copywriters: Hannah Jeffery (concept), Gwen Jones (brochure)
Designers: Simba Zvobgo (concept), Rosie Roberts (digital and animation), Aimee Moyes (brochure)

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