Campaign & Tech: Rhythm of the Streets

Combining music, culture, innovative tech and storytelling, Rhythm of the Streets enabled consumers to discover the USA through the theme of "music and neighbourhoods" and new interactive video technology, Wirewax. In collaboration with Visit the USA, and destination partners in Austin, Hawaii and New Orleans, STA Travel sent British band Skinny Living to explore these locations and documented their journey. Supported by a 360 campaign across retail, digital, influencer, OOH and PR channels. 

My role:
Software sourcing, set up and implementation, post-production management (photography and video), content updates, campaign and stakeholder management

Creative Director: Tor White
Filmmaker: Louis Browne
Photography & Film: Jack Levick
 

Interactive Travel Video

Photography & Campaign